Future Implications

Social media plays an important role in a company’s marketing campaign, this is how businesses find and communicate with their audiences. However, a company must keep their audience engaged. With social media ever changing and moving at leaps and bounds….hang on tight or lose your audience!

While social media is continuously evolving, so does the company’s social media landscape, in which they share content, publish and exchange messages.  If a company does not stay ahead of the changes, it can seriously impact their social media strategies and marketing campaign.

A company’s must consistently posts snappy updates to keep their audience engaged. In planning out the social media piece of the marketing plan, a company should take the necessary time to carefully plan out a schedule of posts and what social media platforms the post will appear on to effectively reach their audience.  This can be difficult with social media ever-changing.  

While Facebook is still the most widely used platform on the market, with video marketing on the rise, younger consumers are seeking a more specialize video content experience ~ they are flocking to YouTube and Instagram. 

Your website and Facebook pages are great and is chock full of valuable information about your product or service with pretty pictures….however, by the  time your audience filter through all the information, you may have lost their attention mid-way.  The advancement of social media birthed the popularity of video marketing.

Live videos are knocking social media marketing out of the ballpark, with the level of engagement and ability to pull in new customers.

Know your audience and adapt with changes in social media. Generation Zers opt for Snapchat because they prefer visual communication to textual and want a private community experience.  Baby boomers rely on Facebook to chat, read news, and share media, while millennials tend to divide their time across multiple platforms.

Both the human behavior of a consumer and the advancement of technology, have implications on a company’s social media landscape ~ Human behavior changes the more we dabble with technology!  We are a product of our environment and with the internet an essential tool that we use in our daily lives, it’s a no brainer that a consumer changing behaviors will have an impact on a company’s social media strategy.

Living in the digital era, almost everything can be done online~more and more of our lives depend on digital services.  The change in social media behaviors is evolving with the change in modern technology. Linking your business strategy to your IT strategy, is essential for success to ensure both strategies work in unison and harmony.

No matter which way we cut it social media landscape is changing and moving toward the future with current technology.