Convenience in affordable eyeware. WARBY PARKER

Offering designer eyeware at an affordable price, Warby Parker, has mastered this by learning the behaviors of its customers and capaturing their loyalty.  

Like many professionals with families, I’m super busy with work, family and school – convenience in my everyday tasks is a must!  Shopping online is no longer just for purchasing  clothing items. It has been the norm for consumers such as myself to purchase groceries and household items offline, so why not the more important items? such as glasses?  Will my glasses fit correctly, will the frames be correct?  If I can’t see, I can’t do much else.

I know, I know…this is something that must be done in person OR is it? 

Well, the founders of Warby Parker, figured it out.  You can now purchase eyeware offline, without the fear of receiving a poor fit or unsatisfactory frames.   Their “Home Try On” option, allows you to choose (5) pairs of glasses, which will be shipped to you free of charge….WHOA!  How Awesome is that.  You can now try on the glasses of your choosing, pick the best pair and send the others back free of charge. Glasses & Prescription Eyeglasses | Warby Parker

Getting the word out about this revolutionary convenience in eyeware, while mitigating consumers concerns about purchasing eyeware offline was little tricky.  Hang on a sec….aren’t we in the digital age?  Or are we still moving as cave men…

Through social media technology, Wabry Parker was able to promote it’s business model for selling prescription glasses online.  They effectively reduced the dissonance and capture the loyalty of its customers.

At the launch of this company, Warby Parker, was working with limited budget.

Traditional marketing would have not only been too broad of a campaign, but also costly.  An enhanced digital social media marketing plan, targeting a narrow target audience, was to way to promote this brand successfully.

Communication is the key to most everything, Warby Parker, has used their social media platform to keep an open dialogue with its customers and create direct communication, to provide valuable information and advise.

Warby Parker is not only making our lives easier, by producing a product – a necessity, that we can purchase online with ease and convenience, they are also making us feel better by donating a pair of glasses for everyone that is purchased…..Wowzzee….we are bettering our eye sight and contributing to society in one fail keystroke.

Let’s face it, as we continue to evolve into the digital age, everything we need and want will be a keystroke away.  Social medial is growing by leaps and bounds…if you don’t have a social media presence your not likely to stay in business long.